Cultural and creative industries (visual arts, music production, fashion, entertainment, food, and wine, etc.) and tourism are currently among the most dynamic sectors of European economies. Strengthening synergies between these sectors is a lever to stimulate the socio-economic and cultural development of territories. Especially in challenging contexts and marginal or rural areas, innovative, inclusive, and sustainable approaches can discover and/or capitalize on the potential of local heritage.
These premises constitute the essential objectives of CREO-LAB Tourism and Creative Industries.
The course is workshop-based in nature and aims to introduce topics related to tourism and the creative industries through in-depth studies on specific aspects, testimonials from companies and start-ups, and group work.
CREO-LAB Tourism and Creative Industries also offers the theoretical and applicative tools to conceive, analyze, and implement a sustainable business idea (to be developed in the final project work) through the development of an entrepreneurial mindset.
VISIT THE WESITE DEDICATED TO CREO-LAB Tourism and Creative Industries.
The CREO-LABs are innovative, participatory, and multidisciplinary laboratories, allowing students to face current socio-economic challenges and learn how to design original solutions. By participating in the CREO-LABs students will increase their innovative mindset, future-orientation to seize opportunities and acquire a method for dealing with professional and personal choices.
CREO-LAB Tourism and Creative Industries aims to strengthen the synergies between cultural, creative, and tourism sectors to foster the sustainable socioeconomic and cultural development of territories, particularly in rural or marginalized areas, by leveraging local heritage through innovative and inclusive approaches.
Call for applications: Admission to the 3rd edition of the "CREO-LAB" training program for the 2025-26 academic year is now open – CLICK HERE!
Apply by November 10, 12:00 PM.
The 2024/2025 edition of the CREO-LAB Tourism and Creative Industries at the University of Bergamo focused on innovative strategies to enhance cultural heritage through young creative entrepreneurship, spanning from Europe to the Brembana Valley.
The program involved 19 students from 10 master’s degree programs across the humanities, economics, engineering, and tourism disciplines, fostering interdisciplinary collaboration. Through a combination of theoretical insights, practical workshops, and field visits, students engaged with local stakeholders to co-create projects that strengthen the integration of cultural resources and tourism.
The initiatives developed ranged from promoting the authentic flavors of the Brembana Valley to organizing seasonal festivals and establishing networks for sustainable tourism, reflecting the program’s commitment to creativity, community engagement, and the sustainable development of the region.
Visit the website to discover the projects designed by our students!
On March 25th, the Bergamo Heritage Lab took place, an event dedicated to the accessibility and enhancement of Lombardy’s UNESCO sites for sustainable tourism. The initiative, promoted by the Master's degree course in Planning and Management of Tourism Systems at the University of Bergamo, included live sessions by students, a panel of experts and an exhibition space. The debate involved academics, industry professionals and institutions, with the aim of identifying innovative solutions for sustainable heritage management.
Some of the work carried out as part of the CREO-LAB Tourism and Creative Industries have been presented during the event.
CREO-LAB is where to create new ideas aimed at maximizing synergies between tourism and creative industries, with particular attention to minor and peripheral areas that need regeneration processes. In the academic year 2023/2024, the case study of CREO-LAB TCI was the Brembana Valley with its creative industries for the tourist enhancement of the area.
Visit the website to discover the projects designed by our students!
On Sunday 20 October 2024 at 14:00 at the Sala Giuristi in Piazza Vecchia (Città Alta, Bergamo) the event FORME CREO-LAB - Tourism and Creative Industries in Valle Brembana (FORME CREO-LAB – Turismo e industrie creative in Valle Brembana) will be held.
The initiative is organised within the framework of the CREO-LAB Tourism and Creative Industries of the University of Bergamo.
On Wednesday 9 October (from 4 p.m. to 6 p.m.), the Aula Magna of Sant'Agostino will host the event ‘Build Your Future’, organised by Intesa Sanpaolo in collaboration with the University of Bergamo.
The initiative, dedicated to students of all degree courses, will allow you to listen to experts, innovators and professionals, learn about the main trends that are transforming the economy and society and understand how to navigate with confidence in an increasingly complex and competitive job market.
It will also be an opportunity to launch the second edition of CREO-LABs and stimulate student participation in this innovative university initiative.
